About Shopicar
Shopicar is an online automotive company transforming the way Canadians sell their cars or complete a lease transfer. We help drivers get a clear car valuation, a transparent offer, and secure payment — without stressful negotiations or wasted time.
Our mission is simple: to modernize car selling by placing trust, technology, and human support at the heart of the process.
Shopicar in Numbers
Why Shopicar Exists
Shopicar was born from a simple observation: selling your car can be complicated. Between endless negotiations, uncertainty about your vehicle's real market value, multiple appointments, and administrative paperwork (SAAQ transfer, documents, ownership changes), the experience can quickly become stressful and overwhelming.
We wanted to answer one simple question:
How can you sell your car quickly, at the right price, and with complete confidence in Canada?
Our answer: a structured, technology-driven, and human-centered process.
Our Vision for the Automotive Market
The automotive market is evolving. Consumers want more transparency, more simplicity, and fewer intermediaries. They want to know their car's value quickly — without pressure and without obligation.
Shopicar is part of a new generation of online automotive companies redefining the car selling experience.
We believe selling a car should be:
- Simple
- Guided
- Secure
- Transparent
And above all, adapted to the realities of the Canadian market.
Our Mission
Our mission is to simplify the way people sell their cars in Canada by delivering a transparent, fast, and secure experience. We support every vehicle owner with a structured and human-centered approach, enabling them to:
- Quickly understand their vehicle's true market value
- Receive a clear, no-obligation offer
- Be guided at every step of the process
- Avoid complex administrative procedures
- Get paid securely and quickly
Our service is designed to eliminate the uncertainties traditionally associated with car selling.
No pressure. No obligation. No hidden fees.
Our Team
Leadership
Philippe Desjardins
Co-Founder & CEO
Felix Morissette
Co-Founder & COO
Marc Somma
Co-Founder & CTO
Maxine Leonard
Director Operations
Ileana Cordori
Partner & CFO
Operations
Luca Finicchio
Buyer
Noah Goodman
Buyer
Jacob Brouillette
Buyer
Younes Abacha
Buyer
Bilel Lecheheb
Buyer
Yannick Boulais
Buyer
Hamza Ben Jemaa
Buyer
Marc-André Lacombe
Logistic Manager
Nicolas Dore
Logistic Manager
Claude Lessard
Finance Operations
Stephanie Chalifoux
Finance Operations
Ready to Sell Your Car?
Get a fast valuation and find out how much your vehicle is worth today.